the face behind the dream

I’m Samantha Severing, a recent graduate from Paul Smith’s College, and I’ve made the Adirondack Park my home alongside my partner and dog, Miss Mae. My deep connection to this stunning region began with my family’s residency here and was further enriched by my experiences at PSC.

My mission is to create an outdoor apparel brand that reflects the unique spirit of the Adirondacks. I believe that with the right support, this brand can not only offer top-quality apparel but also play a significant role in preserving the park’s natural beauty and supporting its local communities. Hitting the Adirondacks means so much more than apparel that just has the word "Adirondacks" printed on it. 

I aim to expand this brand across the entire park, partnering with local organizations to foster positive change and ensure that my efforts contribute to both environmental conservation and community well-being.

I’m excited about this journey and would be thrilled to have your support in making this vision a reality. Together, we can create a brand that truly honors and protects the Adirondacks.

With love, 

Sam